Our Story - WTF?! (What the f'real?!)

You've discovered the greatest tasting frozen beverages on the planet! But how did we get our start?

Back in the day, our founder Jim came up with the idea to build a blender that created happiness in a cup for people everywhere, with real milk and honest ingredients. In 2003 the first f'real blender was installed at a store in Tulsa, OK.

We've come a long way since then, but our shakes and smoothies are still a chill and tasty blend-it-yourself (BIY) snack that you, yes, YOU, get to blend yourself at the f'real machine: Pick your flavor, pick your thickness and get ready for a f'really good experience.

With over 20K locations worldwide, you can't miss us.

Find a f'real near you!