Marketing Analyst – Emeryville, CA

Meet f’real

f’real, a wholly-owned subsidiary of Rich Products Corporation, designs, sells and markets authentic milkshakes, smoothies and frappes all made from real ingredients – ice cream, fruit, milk and coffee. f’real f’natics freshly blend our delicious products in our patented blender in almost 20,000 locations across the globe.  f’realies (aka employees) have one purpose – to create happiness in a cup for people everywhere by blending delicious flavors with magical moments!


About the Role

Meet Your Job

The Marketing Analyst (MA) reports to the Senior Marketing Manager and leads key analyses to make recommendations to the Marketing team.  The key objective of the position is to collect, report on, analyze and draw insights and recommendations from a variety of internal and external data sources. The goal is to utilize these tools to better support customer conversations and overall business recommendations that drive our f’real cup velocity and utilize our marketing dollars in the most effective way. This role will interface with both Consumer & Retail Marketing, as well as Sales and Finance.

Background

f’real has 3 customer segments:

  1. Elite accounts:12 key accounts that are some of our largest strategic customers in terms of cup sales, and/or present the biggest future expansion opportunities
  2. Regional accounts: geographically-centralized chain accounts that represent both cup and future blender opportunities for f’real
  3. Independents:10 or fewer stores per customer and very geographically dispersed – focus is on distribution gains

 

Responsibilities

Key account – reporting & analytics:

  • The MA position would allocate a large majority of time to supporting the Elite account team as a key stakeholder. Activities would focus on reporting and analytical support including:
  • Deep dives on performance: internal cup shipments, IRI consumption, blender data, and customer data to connect the dots and tell a story
  • Category/industry insights: total c-stores, frozen beverages, macro trends, QSRs/other competitive channels
  • LTO and new flavor forecasting and tracking
  • Promotional/TPR performance
  • Loyalty and other customer program performance
  • Digital programming performance
  • Equipment downtime/maintenance and correlation to velocity
  • Customer invoice processing and budget tracking

Regionals & Independents – program performance & budgets:

  • National TPR program performance
  • Regional customized programing performance
  • Customer invoice processing and budget tracking

Pardot (Salesforce B2B CRM) – program execution & performance:

  • Current customers: evaluate Pardot open and click through rates
  • Prospective customers – C-stores & Food Service:

– Measure campaign open rate and performance – click throughs, leads, conversions

–  Segment prospect performance data

  • Support to help build and configure emails & measure results

Innovation – in-market product tests:

  • Provide support for retail customer tests – data pulls, evaluations and learnings

Marketing – program performance:

  • Monitor and share marketing KPIs like impressions, leads, conversion rates, website traffic and social media engagement
  • Analyze IRI and customer-specific sales data to aid our understanding of category and individual SKU performance
  • Extrapolate market trends and patterns from data analysis and suggests opportunities
  • Deliver regular reports on your findings and suggested actions

Forecasting and Budgeting:

  • Use a variety of data sources to estimate sales of existing and new products
  • Help to manage the marketing budget including tracking and forecasting

Help Us Meet You

Attributes

  • Organizational and cross functional leader and motivator: , ,

– Highly communicative and drives alignment
– Inspires and motivates others across the organization

– Strong cross-functional partner

  • Action Driver

– Great initiative to “make things happen”

– Passionate driver of results

– Decisive and biased towards action

  • Positive and open-minded – see possibilities vs. obstacles; “anything is possible” mentality
  • Comfortable with ambiguity and risk-taking – can balance information vs. gut and be fearless
  • Thrives in entrepreneurial environment – can be scrappy, creative and resourceful while also building structure and process to create efficiencies
  • Intellectually curious
  • Comfort workinginafast-faced,constantly-changing environment

Qualifications

  • BS/BA degree preferably in marketing, business or related field
  • 2+ years relevant marketing, sales, sales analysis, business planning, category management or other relevant experience; strong analytical positions preferred
  • Exceptional analytical skills – experience collecting and managing data, reporting, drawing inferences, and establishing recommendations
  • Project management experience – ability to develop timelines and manage project milestones; attention to detail and follow through
  • Strong oral and written communication skills
  • Experience with CPG industry, foodservice, distributors and/or retailers preferred; c-store experience a plus
  • Strong MS Office (Excel, Word, PowerPoint, and Outlook) skills required, with an emphasis on Excel mastery
  • Experience with syndicated consumption databases, e.g. IRI and Nielsen, a plus
  • Salesforce.com and/or CRM platform experience a plus

Personal Attributes

  • Excellent analytical skills
  • Strong interpersonaland collaboration skills
  • Abilitytothrive, influence,andoperateinan entrepreneurialenvironment
  • Comfort workinginafast-faced,constantly-changing environment
  • High energy, can-do attitude and good sense of humor
  • Ability to multi-task and prioritize under deadlines

 

Job Requirements:

  • Minimal travel required (less than 10%).

To apply for this position

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EEO Poster
F’real Foods Inc. (“f’real”) is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, or any other protected characteristic. F’real will make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodation would impose an undue hardship on the operation of our business. If you are interested in applying for an employment opportunity and feel you need a reasonable accommodation pursuant to the ADA, please contact us at 1-877 FOR REAL (367 7325).