Main | Press | Product Fact Sheet | Logos & Image Gallery
PR Contacts

• January 8, 2008 - f’REAL! Foods Introduces Limited Edition MilkShakes
• December 15, 2007 - f’REAL! Foods: A Winning Combination of Great Taste and Breakthrough Technology

For Further Information:
Deb Gasparini: (925) 255-7017

ORINDA, CA - January 8, 2008 - Frozen blended beverage marketer f'REAL! Foods today announced the introduction of a line of seasonal MilkShakes that will debut in March of 2008. Called "Limited Edition", the products will add constant newness to the company's core foodservice MilkShake, Smoothie and Frozen Cappuccino offerings. In its first year, Limited Edition will include Cookies 'n Cream, Mint Chip, Banana and Eggnog MilkShakes. Each flavor will be on retail shelves for about three months before being followed by the next Limited Edition flavor.

"This is an exciting step for us," said company founder Jim Farrell. "Consumers already love our current chocolate, strawberry, vanilla and chocolate malt MilkShakes. Our product development team spent a great deal of time making these new flavors just right. Their tastes and textures are delicious. We're very pleased with the outcome, and know consumers will be too."

f'REAL! Foods makes offering their classic MilkShakes, Real Fruit Smoothies and gourmet Frozen Cappuccinos attractive for retailers, with its simple in-cup blending technology that completely removes the hassle of serving these popular and profitable products. The f'REAL! blender is so simple to use that consumers in many locations blend their own - self serve. Everything for the finished beverage comes pre-frozen right in the serving cup. When it's time to make one, the frozen cup is removed from the freezer and placed in the blender. With the touch of one button the blender automatically blends the frozen beverage in less than 60 seconds. It's clever, very simple and makes blending fun.

Four short years ago, f'REAL! Foods consisted of a small group of entrepreneurs with a newly-developed "right in the serving cup" automated blending technology and a passion for making great-tasting MilkShakes. Today, the full line of freshly-blended f'REAL! products are available in over 3,000 retail locations in 41 states across the U.S. For more information, visit www.freal.com.

For Further Information:
Deb Gasparini: (925) 255-7017

ORINDA, CA - December 15, 2007 - When it comes to making great-tasting freshly-blended beverages, f’REAL! Foods is fast becoming a force to be reckoned with in the foodservice industry. The four-year old company makes classic MilkShakes, Real Fruit Smoothies and gourmet Frozen Cappuccino, all with a patented invention that removes the typical hassle and mess of blending and replaces it with a completely new kind of blender - one so simple that it automatically blends great-tasting frozen-blended drinks with the push of a single button. And in the process, f’REAL! has succeeded in making blending a fun, entertaining experience for consumers across the country.

Growing up, company founder Jim Farrell loved nothing more than a delicious, hand-scooped shake. But he was not a fan of the scooping, blending and messy clean up. Nor did he enjoy standing in line at his local ice cream parlor. Fast forward about 20 years. Jim had an idea - a big idea. What if he could combine his love of milkshakes with a technology that removed the need for scooping, blending and mess? Never one to sidestep a challenge, Jim donned his inventor's hat and set to work. By 2003, after several years of tinkering in his garage, and a couple more working closely with local food and engineering labs, he succeeded in reaching his goal.

"I wanted to design a blender that was highly functional and very easy to use, of course, but I also wanted to introduce an element of fun," said Farrell. "Yes consumers love our drinks, but they also get a kick out of seeing their cups disappear up into the blending chamber and reappear freshly blended and ready to enjoy."

f’REAL! starts with the highest-quality ingredients, like dairy-fresh milk, real ice cream, sweet strawberry puree, fresh fruits and berries, real cocoa and premium brewed gourmet coffee. Cups are pre-portioned at f'REAL!'s dairies with the freshest possible ingredients, then immediately frozen to lock in freshness until they are pulled out of the freezer at retail and placed into the cup holder for blending. There, with the push of a single button, a customer's preferred thickness is chosen - less thick, regular thickness or more thick - and less than one minute later, a delicious custom-blended drink appears.

"Delivering great taste every time is the single most important thing we do," Jim said. "Our research tells us it's what consumers expect from us, and it's what we aim to deliver -- period."

Since it began, f’REAL! has grown its product offering to include:

• MilkShakes: Chocolate, Vanilla, Strawberry, Chocolate Malt
• Smoothies: Strawberry Spin, Wildberry Whirl and Tropical Burst
• Frozen Cappuccinos: Classic Coffee, Caramel and Mocha

In March of 2008, the company will launch a new MilkShake line called "Limited Edition," a seasonal program which will add constant newness to its product offering. In its first year, Limited Edition will introduce Cookies 'n Cream, Mint Chip, Banana and Eggnog MilkShakes. Each flavor will be in restaurants and on retail shelves for about three months before the next flavor is brought in.

Four short years ago, f’REAL! Foods consisted of a small group of entrepreneurs with a newly-developed "right in the serving cup" automated blending technology and a passion for making great-tasting MilkShakes. Today, f’REAL! products are available in over 3,000 retail locations in 41 states and across the U.S. For more information, visit www.freal.com.