Product Manager – Emeryville

About Us

f’real, a wholly-owned subsidiary of Rich Products Corporation, designs, sells and markets authentic milkshakes, smoothies and  frozen cappuccino blended frozen beverages all made from real ingredients - ice cream, fruit, milk and coffee.  Consumers freshly blend our delicious products in our patented blender in over 18,000 locations across the US and Canada, primarily at convenience stores and colleges and universities.   

Job Description

The Product Manager reports to the Director of Retail Marketing and will be responsible for efforts to generate growth and profitability through leading equipment product management. This position will manage all initiatives to support the current in-market f’real self-service equipment by supporting lead generation and conversion initiatives, equipment improvements and market communication. This role has a strong cross-functional leadership component and interfaces with engineering, sales, marketing, finance and Customer Support teams internally, and external customers.

Primary Responsibilities

  • Responsible for developing and executing the product marketing strategy that supports the short and long term objectives of the company’s in-market self-service equipment
  • Collaborates with innovation and engineering teams to understand and translate technological solutions to enhance U/X and bring new features to market
  • Identifies and communicates product priorities across the company by collaborating with and bringing consensus among various functions
  • Deeply understands customers, technology and competition and synthesizes into product strategy
  • Leads usability studies, research and market analysis into product requirements to enhance user satisfaction
  • Understands strategic and competitive position in market to deliver best-in-industry products
  • Works closely with Sales to develop pricing strategy and analyses
  • Develops lifecycle plans for multiple versions of equipment propositions, e.g. provides transition recommendations and management
  • Leads cross-functional and project teams to deliver strategic recommendations
  • Defines and analyzes metrics; develops recommendations to optimize product success; establishes best practices
  • Communicates equipment buying programs and serves as content owner for equipment collateral

Desired Skills and Experience

  • 5+ years relevant product management experience with technology products
  • BS/BA degree preferably in marketing, business, engineering or related field; MBA preferred
  • Experience working closely with engineering/technical teams from a marketing perspective
  • Strong analytical skills – able to easily analyze data, and then reach conclusions and drive implications
  • Strong MS Office (Excel, Word, PowerPoint, and Outlook) skills required
  • experience is a plus
  • Convenience store channel experience a plus

Position Core Competencies

  • Market Knowledge: Understands the key market dynamics, trends & the competitive set; leads customer insights
  • Customer Focus: Knows key customers, helps outline objectives and develop key initiatives to address their needs and our goals; helps measure impact of customer programming; active exposure to customers and stores
  • Strategy/Planning: Active contributor to the development of the Marketing Plan, Business Review; develops key initiatives to support the Marketing Plan; distills issues & opportunities to draw conclusions & implications
  • Team Leadership: Ability to lead team on key initiatives; builds collaborative relationships across multiple cross functional groups, especially Engineering & Sales
  • Communication: Strong oral and written communicator with little coaching; competent in presenting to small and large groups
  • Financial acumen & analytics: Strong knowledge and utilization of key data systems, reporting, analysis, implications, and the key P&L levers; some management of budgets and/or forecasting 

Personal Attributes

  • Exceptional leadership and interpersonal skills
  • Strong cross functional communicator & collaborator
  • Innovative and creative thinker
  • Decisive and biased towards action – strong sense of urgency
  • Comfort working in a fast-faced, constantly-changing environment
  • Can-do attitude and good sense of humor
  • Thrives in entrepreneurial environment - can be scrappy, creative and resourceful while also building structure and process
  • Thrives in entrepreneurial environment - can be scrappy, creative and resourceful while also building structure and process 

Accountabilities & Performance Measures

  • Delivers company net profit target
  • Delivers equipment target (absolute cups sold and change vs. prior year)
  • Achieves velocity targets, as defined by cups per store per day (CSDs)
  • Delivers forecasted program ROIs
  • Launches new products and programs on-time and within targeted cost parameters

Job Requirements

Some level of travel required for field visits, customer and company meetings (approx. 25%) 

To Apply

If this sounds like your kind of position, please apply directly to our parent company (Rich Products) at:

F’real Foods Inc. ("f’real”) is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, or any other protected characteristic. F'real will make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodation would impose an undue hardship on the operation of our business. If you are interested in applying for an employment opportunity and feel you need a reasonable accommodation pursuant to the ADA, please contact us at 1-877 FOR REAL (367 7325).