Our Story

From a humble garage to happy
bellies around the country.

Click to begin
  • Our founder, Jim Farrell, wanted to make real milkshakes, real easy


    Jim Farrell
    Orinda, CA

  • Jim started to work in his garage


    Jim's Garage
    Orinda, CA

  • Jim set up the first ever f'real blender in Arby's


    Minneapolis, MN

  • Jim continued to make a splash getting the blender ready


    Cedarburg, PA

  • Jim gets the first f'real office


    Orinda, CA

  • First B2 blenders on the line


    Prince Castle
    Carol Stream, IL

  • Underlid messages to make smiles first printed


    Orinda, CA

  • First limited edition now offered


    Orinda, CA

  • Newest blender model launched featuring self-sanitizing abilities and a touchscreen


    Orinda, CA

  • f'real is officially in all 50 states (Hawaii finally)


    Orinda, CA

  • The Missouri CSC team has grown so much they needed a new office and warehouse


    Lee's Summit, MO

  • 100 million cups shipped to distributors


    Orinda, CA

  • f'real gets its first ever mobile tour truck


    Orinda, CA

  • The f’real blending bar launches


    Orinda, CA

  • f'real HQ is launched in Emeryville, CA and here we are making shakes


    Emeryville, CA

What is f'real?

f'real foods is a fast-growing company that designs, sells, and markets authentic milkshakes, smoothies, and frozen cappuccino blended frozen beverages -- all made from real ingredients - ice cream, fruit, milk, and coffee. Consumers freshly blend our products in our patented blender found in over 13,000 locations across the US and Canada, at convenience stores, colleges & universities, theaters, and military bases.

Welcome to the instagram laundry line

What is f'real?

We are the folks who proudly bring you the BEST TASTING milkshakes, smoothies and frozen cappuccinos blended by YOU in our magical milkshake machine. We don't scrimp on ingredients – real ice cream, milk, fruit and coffee. You can find f'real in over 13,000 locations across the US and Canada, at convenience stores, college & universities, theaters and military bases.

Where can I find f'real products and blenders?

We have f'real locations across the US and Canada. Check out our f'real locator to find the location nearest you www.freal.com/find

I'm a retailer, and I would like more info regarding the f'real program. Who do I contact?

Click here to find out more about how to get the f'real program for your business.

Where can I find nutritional information for your products?

Click here to see nutritional information for any one of our flavors.

What flavors does f'real make?

Check out all of our flavors here and if you have a suggestion, we'd love to hear it. You can shoot us a note here!

What's the serving size and shelf life of f'real milkshakes, smoothies, and frozen coffees?

All f'real frozen beverages are 16 ounces once blended and each cup has a best buy date printed near the top of the cup. If you have any questions, send us a note here.

Why is my cup not filled to the top when I remove the lid?

The reason for that is because the ingredients need room to blend together. As you will see, once blended the cup returns fuller than when you put it into the blender. We guarantee that each f'real is 16oz.

Are your products gluten-free?

Cookies 'n cream milkshake and cookie dough are the only flavors that contain wheat flour. That said, there is an allergen statement printed on every cup because there is a chance that other flavors could contain traces of wheat flour (or other allergens) since all of our products are made at the same manufacturer and share the same blender.

Are your products kosher?

We are not certified kosher at this time.

Are your products peanut-free?

Reese's® Peanut Butter Cups is the only flavors that contain peanuts; however, there is an allergen statement printed on every cup, stating that it may contain traces of peanuts (and other allergens) from manufacturing and blending since all of our products are made at the same manufacturer and share the same blender.

What is f'real's allergen statement?

Our products may contain traces of peanuts, tree nuts, soybeans, wheat or eggs from manufacturing or blending.

How can I get a blender for my home?

f'real doesn't offer blenders for home use at this time. We get this question a lot and with any luck we'll have something in the near future. Don't forget to "like us" on Facebook so that you'll be the first to find out when we do.

How is the blender cleaned?

The cleaning process depends on the blender model. The blender with the LCD touch screen is 100% self-cleaning and sanitizing due to the fully automated deep cleaning and steam sanitizing cycles that run automatically every 24 hours. The earlier model (without the LCD screen) is slightly smaller and is cleaned and sanitized on a daily basis by the store operator. This model also automatically cleans and sanitizes after every blended drink. The good news is that if at any time either blender is not cleaned properly, the machine will automatically shut down so that no one can use it until it has been cleaned correctly.

Does f'real have any job openings?

To join the f'real team, check out our job opportunities here.

Does f'real sponsor events or individuals?

The f'real marketing team is always looking for unique opportunities. Send us an email marketing@freal.com and let us know what you have in mind.

Can f'real be found internationally?

f'real magic machines are located across the US and Canada. You can find all of our locations by clicking here.

How do I contact f'real?

You can send us a note here.

f’real is a pretty cool place to work. And yes, you can drink as many milkshakes as you want…every day. For all positions, please apply directly to our parent company, Rich Products, by visiting careers.rich.com. f'real foods is an Equal Opportunity Employer.


F’real Foods Inc. ("f’real”) is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, or any other protected characteristic. F'real will make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodation would impose an undue hardship on the operation of our business. If you are interested in applying for an employment opportunity and feel you need a reasonable accommodation pursuant to the ADA, please contact us at 1-877 FOR REAL (367 7325).

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